About luke

Luke Tobin Service-based Business Growth & Exit Specialist. Strategic Advisor & Entrepreneur.

I partner with ambitious service-based business entrepreneurs and agency founders to optimise their operations, accelerate growth, and engineer successful exits. My approach is built on real experience – having scaled and sold my own businesses, including building teams across 8 countries. Learn more about my journey.
Projects
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From Entrepreneur to Business Growth Expert

My entrepreneurial journey has been defined by creating, scaling, and successfully exiting multiple businesses. My most recent achievement was founding and growing Digital Ethos into a multi-award-winning agency, culminating in a strategic multimillion pound sale in late 2022. Now, my focus is on replicating this success framework for service-based businesses across multiple industries.

Strategic Advisor & Exit Specialist

Through my company Tobin Capital, I now focus on accelerating growth for service-based and agency businesses. My expertise lies in working closely with management teams to optimise their sales, operations, marketing, and commercial strategies – ultimately preparing them for successful exits. This hands-on approach combines my operational expertise with proven growth frameworks, helping ambitious companies navigate their scaling journey.

Digital Marketing Pioneer

I disrupted the digital marketing landscape by building Digital Ethos with a distinctively personal approach. Under my leadership, the agency grew to over 80 experts across the UK, Germany, and Canada, earning me the prestigious Great British Entrepreneur of the Year 2020 award. My success in digital marketing now forms the foundation of my advisory work, helping businesses leverage digital strategies for accelerated growth.

A Passionate Investor in Innovation

My investment portfolio showcases my commitment to groundbreaking ideas and positive change. I hold notable stakes in industry leaders like SpaceX, THIS, and Freetrade, while supporting cutting-edge companies such as Psykhe AI and Plumb. My investments in eco-tech startups like Earthly.org reflect my dedication to sustainable solutions. As a Virgin StartUp Mentor in the program established by Sir Richard Branson, I continue to share my expertise with the next generation of entrepreneurs.

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Work Directly With Luke Tobin

1-2-1 coaching curated to fast-track your service-based company's growth using frameworks that have generated +$20M in exits across 3 industries.
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From False Starts to 8-Figure Exits

My entrepreneurial journey isn't a straight line to success – it's a story of resilience, innovation, and learning from both triumphs and setbacks. Starting with a failed modeling agency in 2004, I've built and sold multiple businesses across different industries. Each venture taught invaluable lessons:
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2006
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Fine Drinks & Events

Built and successfully exited my first profitable business

Xperience This

Built and exited a direct sales and marketing company

2009
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2015
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Quick2Design

Scaled and sold, laying the foundation for digital agency expertise

Digital Ethos

Grew from startup to 80+ experts across UK, Germany, and Canada, culminating in a multi-million pound exit

2022
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This journey earned recognition including:

Great British Entrepreneur Awards
Great British Entrepreneur of the Year

Creative Industries Entrepreneur of the Year

2020
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Top 50 Most Ambitious Business Leaders - Photo
2021
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The Times
Top 50 Most Ambitious Business Leaders

Telegraph
One of 30 Most Influential British Entrepreneurs

2023
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International Entrepreneur of The Year 2023 - Photo
2023

Lloyds Business Awards
International Entrepreneur of The Year 2023 (Finalist)

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Looking for More Than Theory? Book a Speaker Who's Lived It

Drawing from both successes and failures in building multiple businesses, I share the unfiltered reality of entrepreneurship alongside practical strategies for service-based growth and successful exits.

My talks combine battle-tested frameworks with authentic stories - from bootstrapping and navigating cash crunches to scaling Digital Ethos globally and engineering its successful exit. Whether you're running an agency or service-based company, my experience of both triumphs and setbacks will help you navigate growth challenges, optimise operations, and position your business for success.

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Become a Sponsor for Luke Tobin?

I partner with select brands that serve the entrepreneurial space. Download my media kit to explore how we can create value together.
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